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supriya kamble

17-08-2018

0

- There are million reasons why brands are important. For consumers: • brands help people accumulate experience and store knowledge. In some sense brand is a unite of memory. • brands serve as beacons in the sea of uncertainty. Brands help orientate and make better choices based on previous experiences. • brands function as social markers as well. Different people choose different brands by that expressing their social position and values. • brands inspire people. Just think about Nike’s “just do it”. Brands can change life for billions of people. For business: • brands build strong emotional relationships with customers. • brand develop base of loyal customers and that means repeat purchases. • brands of well known quality can command premium because people trust them more than some unknown competitors. For society in large: • technology of branding help create strong social movements. • one of the largest brands in the world used to be USSR — very comprehensively branded country with every single element of everyday life communicating one single idea — the inevitable victory of communism. Street names, city names, monuments, posters everywhere, obligatory manifestations and so much more. USA used to be strong brand as well — with freedom at it’s core. In general: 1)Since ideas in peoples heads (a.k.a. “brands”) determine their actions and attitudes brands create our reality in the most direct manner. Just consider this… until people thought that earth is flat they even did not thought about circumnavigating it. 2)The laws of branding are the laws of how people think. That pretty much sums up everything — the only thing that can get you share of peoples hearts and minds is brand. Without brand you can not have nor control, nor power. Reply

supriya kamble

17-08-2018

0

Reputations build brands. This is the reason why it is important to ensure that your target audience forms a positive perception about your startup. So, if your audiences believe that your products or services are synonymous with great quality, they can make instant buying decision without thinking twice. Here are some essential tips to consider for building a strong startup brand. 1. Define Your Purpose – Make sure that your startup has a purpose and it is not merely making a false promise. You must come out with impactful and immediate reasons of launching your business and its products or services. This will help you define your brand positioning. So, it makes sense to highlight the areas where your business is different from your competitors. For example, IKEA is a global furniture manufacturer. But its vision is to ‘’create a better everyday life’’. This vision and mission appeals to its existing and potential customers. A blog on Hubspot reveals how creating an inspiring mission and vision statements can help your business. 2. Cohesive Message – Your message across all platforms should be consistent so that people have faith and confidence in your business. The message must effectively relate to your brand. For example, if you add a photo to your Facebook page, it must enhance your brand’spersonality by effectively highlighting your message. Every element of your marketing should work cordially together. 3. Put an Emotional Voice – Remember, your potential customers rely on the power of a product to evoke emotions. Many make emotional decisions of purchasing products or services. Marketers use emotional branding to create loyal customers’ community around brands. In this strategy, people are led to belief that they are part of a larger group that is tight-knit. Put across messages that appeals to the emotion of your users. Don’t keep on talking about your business endeavors. Instead talk more about your consumers. 4. Be Flexible– To make strategies to perfectly brand your startup , be prepared to accept a new challenges and maintain a flexible approach. So, you must show flexibility so that you can make adjustments to new generations’ expectations from your business. Popular brand Old Spice was able to build a strong brand only when it used a flexible approach to effectively connect with both new and old customers. 5. Communicate Well With Customers – Train your employees on all crucial aspects of customer communication. An effective and well-mannered communication with customers goes a long way in winning customers’ trust and loyalty. Take the example of Zappos, popular shoes manufacturer. They have a separate department to answer customers’ queries. They have a special segment on their website named as Zappos Insights where they include videos, FAQs and a slew of other communication to create confidence in customers’ mind about the company and its business. Reply

supriya kamble

17-08-2018

0

- Branding is a complicated dance between the Company and its Customers. No matter how much one person (or group) imposes a certain message on to its audience, there will always be miscommunication. So, to better understand brand management, we can break it down into five important pillars: 1. Promise - All brands offer customers something, whether directly or indirectly. This is their promise, much like how a suitor promises the world to the girl of his dreams. 2. Perception - There is a certain emotional or logical recall that consumers get whenever they feel a brand's presence. Whether or not they have come across the brand before, there is always this perception about the brand. Sometimes positive, sometimes negative, these perceptions may change over time. 3. Expectations - When your promise and their perception come together, consumers will begin to expect a certain quality of product delivery. 4. Persona - Customers are people. As such, they want to buy from other people, and not lifeless things. So, even if your products cannot speak for themselves, your customers may assign a certain personality to them, if you have not assigned one already. 5. Elements - Everything connected to, or associated with, your brand are among its elements. Some people may think that the company’s brand is limited to its name or logo, but even its people and products and among its elements. Reply

supriya kamble

17-08-2018

0

In any industry and especially in advertising industry the only hard currency is the client. If you have a client — everything else is secondary. If you do not have a client — you have almost nothing. As i see your situation — you're being outsourced by companies who are capable of attracting clients. No problem — you do the job, you get paid. Obviously they are better at attracting clients, your are better at getting the job done. So essentially everybody does thing at which they are the best. You want to build your own brand — and that is understandable. But you should not underestimate the hardship of swimming on your own. Can you replicate the success of the company which is outsourcing you right now? What is their core competency that puts them in the position they are in right now? Do you have what it takes to acquire clients? If you do — why aren't you attracting your own clients right now? What's stopping you? What's holding you back? Basically outsourcing is very common business model — there are many companies intentionally built for getting outsourced especially in web development field that i know. Sometimes the company with the client knows almost nothing about developing e-commerce solution but still they've got the client, they've persuaded the client, the client believes in them though they still outsource the other firm to do the job. All of it. From start to finish. And most likely they take lions share of profit too. Just because they have the client. Because they have what it takes to attract the client. In fact those are two different functions — client service and production. And both can give a headache. About stability — nothing is stable and if you have only one large client that provides you with work it should not be considered to be very stable. You lose your single source of income you lose everything. Then if you have another similar offer it probably means that you've developed your brand as a reliable and trustable subcontractor. And probably that is not bad at all. But all in all — it all depends on what you really want to do and where your true competency lies. Reply