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supriya kamble

26-07-2018

1

Digital advertising or digital marketing is the process of promoting your products and services all over the web. It is about creating your presence in search engines and popular social media. That is not all; another part of digital marketing services is sending marketing emails to prospects. Email Marketing A digital advertiser filters out the target audience for particular products and services and sends marketing emails to them. He also responds to feedbacks from these people all in the bid to make them see the importance of your products and services. Leads Generation No matter how many customers you already have, digital marketing generates new leads every day and also converts old leads into sales. This is how your customer base will continue to increase. More people get to know about your products or services every day. Massive Awareness Churning out fantastic products without backing them up with massive awareness is like winking in the dark. You are the only one that knows what you are doing. Besides, your sales are a function of how many leads you are able to generate. Digital advertising gives you continuous massive awareness. Being in the information age, people usually run a search on any product they want to buy whether they intend to order it online or pick it up at a nearby store. So even if you have offline stores, digital advertising can generate online leads that will increase your offline sales. A customer that lives about two streets to your offline store will rather pick up a product from your store instead of ordering from Amazon and wait for days. But what if the customer is not aware of your physical store? Digital advertising bridges such gaps. It continuously pulls traffic, converts them into leads and eventually converts the leads to unlimited sales. A very good digital marketing technique is through the use of mobile apps. However, you have to understand that digital marketing can only notify prospective customers of your products and services. It will pull traffic to your webpage. Only a great content can make them order your products. This is why you also need wonderful web content to support your marketing efforts. Reply

supriya kamble

26-07-2018

1

Reality Simply put, SEO is a long-term commitment to your business. It requires a consistent effort and investment in executing on tried and true SEO principles. Strategies such as auditing your business website to improve current technical best practices, like properly structured internal links, or developing a quality blog post that answers your target market’s most pressing questions, can ultimately lead to SEO success. Unlike paid advertising, SEO takes time to see the return on your efforts. Some campaigns may see positive results in a few months, while others may require a year or more. Transparency Truth, or transparency as I like to call it, is at the core of any successful marketing campaign. Providing accurate numbers and honest insight, even when they shine light on negative results, is the only path forward. Being able to call a duck a duck provides the freedom to apply needed adjustments to strategies, tactics, expectations, internal conversations with stakeholders or your agency, and so much more. Objectives Hopefully, this isn’t too cliche, but it illustrates objectives perfectly. In Alice and Wonderland, there is an exchange often quoted between Alice and the Cheshire cat. To paraphrase, Alice asks the cat which way to go, and the cat responds that it depends on where you want to go. She replies that she doesn’t care, and the cat responds that it doesn’t matter then which way you go. Setting objectives, defining goals, and measuring and communicating often, allows you to plan for the results you want. Success Metrics Success metrics are different than objectives in that they allow you and your agency to measure, report, and compare apples to apples (e.g., keyword rankings, organic traffic, leads, etc.). Defining the success metrics and KPIs for the work you accomplish together will help to better align expectations. Clarity on what success metrics you want to tack and improve is key. Reply

supriya kamble

26-07-2018

1

To go Traditional or Digital becomes a point of confusion for small and medium businesses. With a scarce marketing budget, it becomes difficult for every small and medium business to divide it between traditional and digital. In the end, most businesses go with traditional marketing because of lack of availability of right tools to measure ROI of digital. Selecting the right marketing mix is not an easy task. A person has to answer so many questions like Which channel will give me the best ROI? How will I know if it is working or not? Should I do it myself or outsource it? The answers to these questions are more confusing than the questions itself. 1) Geographical expansion Expanding to a new geographical area with the help of traditional marketing is a nerve-wracking task. Digital marketing will help you expand to new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaigns can be set up in no time and you are good to go. 2. Cost Effective Small and medium businesses don’t have a big amount to spend on marketing. Still, the objective is to reach maximum people with the lowest possible cost. A one-time TV ad can of 30 seconds cost a business more than 3,50,000 Rs. if shown at a normal time during the day. A small business doesn’t have that amount of money. Even the print ads and billboards cost a lot. While on the other hand, Digital ads can reach a super-targeted audience at a lower cost. 3. Measurable analytics Apart from cost-effectiveness, this is the best advantage of Digital marketing. You can actually see which channel gave you what amount of sales, unlike traditional marketing. Traditional marketing is sometimes shooting in the dark if you don’t measure which channel is giving you the best ROI. Digital marketing helps to measure every click and helps in identifying user behavior and buying patterns. It also helps to give detail insights about your target audience so that you can make super-targeted ads. The amount of data which you can gather with the help of Digital Marketing is invaluable. 4. Higher revenue Digital marketing helps to generate higher revenue compared to traditional marketing channels. Small and medium enterprises using Digital Marketing techniques will have 3.3 times better chances of expanding their workforce and business. 5. Super targeted audience If you want to target a woman aged 24-26 who is interested in fashion jewelry, living in Mumbai and newly engaged, you can precisely target her. This is the beauty of Digital Marketing, you can precisely target the people you want. Digital marketing facilitates, marketing in real time. It means that the offers and marketing message can be changed based on actions taken by people. A business can customize offers in real time and offer people exactly what they want. This will not only increase customer satisfaction but also bring additional revenue to the business. Reply

supriya kamble

26-07-2018

1

Internet marketing keeps up with current trends and builds brand awareness online with digital media in a way that is very different from the conventional promotion. Although revenue-driven advertising is remarkably straightforward with the goal being to increase sales, the objective of content marketing is to establish your brand as innovative and beneficial to everyone who comes in contact with it. How Can I Increase Brand Awareness Online With Digital Media and Internet Marketing? It’s easier than you might think. You can get results by generating content that: HOW TO INCREASE BRAND AWARENESS ONLINE WITH DIGITAL MEDIA 1. is interesting to your audience; 2. markets your brand according to your customers’ needs, wants, and goals; 3. is unique and specific to your brand and its audience. Although you can use internet marketing and SEO to promote new projects or products and prompt customers to consider your product, digital and social media marketing are best used to express what your company and overall brand represent. You can use internet marketing to really make sure the personality of the company shines through and ensure you’re reaching the customers that really care about your brand and what you have to offer. Increase Brand Awareness Through Content Marketing Content marketing is hardly a unique concept, but maintaining a content-driven blog is still one of the best ways to bring your brand to the forefront. By posting knowledge-rich content that relates specifically to your industry, you can prove that your company is an industry leader and influencer. Your content should showcase the company’s personality and have value for your target audience. A good content-driven blog can act as a resource for your potential customers so that they may gain a better understanding of your industry and how your brand epitomizes success, experience, and credibility. How To Increase Brand Awareness Through Social Media Marketing What social media platform is your target audience most active on? It’s easy to focus on just one, but each social site has its own unique brand and audience tied to it, and each platform acts a little bit like a search engine. This means that you can find trending topics that pertain to your industry. Effectively searching within each social platform gives you an edge for finding and knowing your audience. You can analyze which platforms house your potential customers and create your audience-building strategy around this information. Increase Brand Awareness with Social Media Relationships increase brand awareness with social media once you’ve executed your social media marketing strategy on your chosen platforms, focus on the social interactions. These engagement and interaction strategies not only boost your brand to your customers but can also build and strengthen customer relationships that will increase your target audience’s confidence in your brand. Each company will have a unique social media marketing strategy depending on the personality and voice of the company, and every social strategy should combine building customer confidence with social engagement and analytics to shape a successful amalgam that will advance brand awareness. Make Your Website the “Go-To” for Your Customers Your website showcases your brand to the world, so it’s important to house relevant content on your website and invest in web development services that will help promote your brand to its maximum potential. Content is certainly the key element, but design—the look and feel—of your website is also paramount in establishing your brand and bringing attention to it. When choosing web design elements, the most important point is ensuring that your design clearly represents your brand. Once that is done, linking your website to your social media sites is essential. Your social media platforms should bring your customers straight to you—the best place to market your brand is through your own platform. Increase Brand Awareness with an Internet Marketing Firm With all these tools at your fingertips, where do you start? How do you track trends, audience data, and analyze everything you’re doing to make sure you’re achieving the results you want to achieve? Your goal is to give your customers content they crave—in the right place, at the right time—to make them want to absorb your brand. To be successful and increase brand awareness online, you should use the services of an internet marketing firm. Reply

supriya kamble

26-07-2018

1

1. Email Marketing Despite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment (ROI) to marketers. In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%. That was four times higher than the other marketing channels which were analyzed. Those channels included paid search, direct mail, and social media. What startup wouldn’t want that kind of ROI on email marketing? And the best thing about email marketing is you don’t have to break the bank to run an email campaign. Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing. 2. Social Media Marketing Social media has become a powerful marketing tool these days. According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies. Social Media Marketing digital marketing strategies for startups Social media marketing, in my view, is the second most important marketing strategy for startups. How can you avoid these mistakes? First of all, you should choose the right social media marketing channel, then develop a social media marketing strategy. Just because one business is getting huge success through Twitter, doesn’t mean you will get the same success through it as well. 3. Pay-Per-Click Marketing (Google AdWords) Pay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.If your potential customers are on Facebook, make Facebook your point of focus. Likewise, target your efforts on LinkedIn if your audience is on this professional network. For your startup, the best social media channel is where your potential customers hang out most. A good social media marketing consultant will build a customer persona first, then start creating a social media strategy for your business. Pay-per-click advertising offers many practical advantages, such as: You can reach your customers at the right time with the right ad High ROI as you will have to pay only when an interested person clicks Control over how much you want to spend You won’t have to wait for results Data and insights to help sharpen other marketing strategies 4. Search Engine Optimization You have built a website with an awesome design, and you have created service pages for all the services you offer. And you think visitors will come. Right? Wrong! There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business? This is where search engine optimization (SEO) plays a decisive role. 6. Content Marketing Content marketing has become a must for businesses these days, whether you are working in the B2B or B2C domain. Look at the following stats from the Content Marketing Institute: 90% of B2C organizations are extremely/very committed to content marketing, and 88% of B2B marketers agree that content marketing is an important part of their marketing programs. Reply